Yasi

Yasi is the first Emirati fishing brand. Designed and developed with high-quality designs, under Japanese quality standards and in accordance with the climatic conditions of the UAE and the greater Arabian Gulf region. Yasi is well-known for effective fishing results among anglers in UAE and across other GCC countries.

Mr. Salem Al Mehairbi the founder of YASI, based in Abu Dhabi is from a large family and tribe of seafarers. His passion for the sea lead him to learn all of its arts at a young age and today owns independent the first local fishing brand businesses in the UAE. After years of experience importing some of the most effective fishing equipment in the world, Mr. Salem designed and developed the first line of UAE fishing products.